New Delhi: The Indian arm of Samsung is putting a fresh thrust on its digital mobile business by setting up a new division, reporting directly to the head of the consumer electronics business. Led by general manager Jogesh Jaitley, this division will have 18 staffers.
Jaitley, who was earlier handling institutional sales of consumer electronics and appliances, among other businesses, will report to R. Zutshi, who is the deputy managing director of Samsung India.
Samsung’s digital mobile business including MP3 players, digital still cameras and digital camcorders, was being handled by the regular sales team till now.
However, “looking at the strong growth potential of these product categories in the Indian market and our strong product line-up, we decided to set up a new team which will put a fresh focus on this business,” Zutshi said.
Samsung, which sells most of its digital devices through consumer electronics and its own branded stores, plans to aggressively tap photo shops and large format retail stores.
“We also plan to retail the digital mobile products through our network of Samsung Plazas, whose number is going to be increased from 115 to 200 by the year-end,” he said.
The company has already strengthened its infrastructure by expanding its sales office network from 20 to 47 in January, and plans to enhance its regular consumer electronics sales channel by 40% this year.
India’s MP3 players market is expected to grow to 900,000 units in 2008 from 600,000 units in 2007, a growth of around 50%.
The digital still camera market is expected to grow to about a million units in 2008 from 800,000 units last year, showing a growth of 25%, and the digital camcorder market is expected to grow by around 10-15% to about 220,000 units from 200,000 units earlier.
Samsung’s key competitors include Philips and Apple in MP3, Sony, Kodak and Canon in the digital still camera market, and Sony, Canon, Panasonic and JVC in the digital camcorders market.