New Delhi: France-based opthalmic lens company Essilor International is aiming to capture 10% market share in India in the next two-three years, on the back of its newly launched Crizal A2 transparent lens in the country.
The 2.4 billion Euro company’s Indian subsidiary Essilor India is rolling out the Crizal A2 lens across the country this month.
“Crizal A2 is an innovative product with dust repellent features and we believe that it will have wide acceptance in India. We are looking for Crizal A2 to garner 10% of the around 80 million pairs volume size Indian plastic lens market,” Essilor India chief operating officer Pradeep Narayan told PTI.
“There has been great acceptance for Crizal A2 worldwide. We have sold 10 million Crizal A2 lenses around the world and statistics show that six pairs of these are being sold every minute,” he said.
The Crizal A2 was selected in 2007 as the most transparent lenses in the international market by Eurocin, an independent France-based organization which conducts sensory analysis, based upon laboratory and user tests.
The company, which started its Indian operations in 2008, is introducing the Crizal A2 range as a follow-up to its other ranges including Crizal (hard multicoated), Varilux (progressive), Titus (hard coated) and Airwear(polycarbonate).
“Essilor is the first company in the ophthalmic industry to use Sensory Analysis to make a connection between scientific data and eyeglass wearers’ perceptions,” he added.