Madhukar Kamath announces retirement from DDB Mudra Group

Vineet Gupta will take over as the group chief executive of DDB Mudra Group and Aditya Kanthy will be appointed as the group’s managing director


DDB Mudra Group CEO and managing director Madhukar Kamath (centre) is flanked by chief digital officer Vineet Gupta (left) and chief strategy officer Aditya Kanthy.
DDB Mudra Group CEO and managing director Madhukar Kamath (centre) is flanked by chief digital officer Vineet Gupta (left) and chief strategy officer Aditya Kanthy.

New Delhi: Madhukar Kamath, group chief executive and managing director, DDB Mudra Group, has announced his retirement from the advertising agency. He also announced a new leadership team that includes Vineet Gupta (currently chief digital officer, DDB Mudra Group) who will take over as the group chief executive and Aditya Kanthy (chief strategy officer) who will be appointed as managing director.

Effective 1 July, Gupta and Kanthy will formally take over their new roles while Kamath will continue to work closely with them as executive chairman of the group till December.

“My life has been at Mudra and I have committed to finish all the assignments ensuring successful transition. I have always been a firm believer in empowering young talent and seeing them deliver beyond expectations. Vineet and Aditya have exemplified this in their respective careers so far. As a team, they bring together the best of business, technology, strategy and an appreciation of creativity,” said Kamath who has spent the last 25 years at the DDB Mudra Group.

He said there are no immediate plans for any entrepreneurial venture. “My immediate plan is to learn and experience and travel all the 29 Indian states.”

Speaking on his new role, Gupta said, “My aim is to utilize the current strengths of the Group and position it well enough to leverage the future. We will be utilizing our strengths of huge talent pool and diverse business to align our businesses so that people in the agency can do future-ready works for clients. The idea is to build an organization that is relevant in a digital world.” Gupta was a part of the founding team at 22feet Tribal, a digital marketing firm acquired by the DDB Mudra Group.

Post the acquisition, he continued to lead 22feet Tribal as its managing director. He has also worked with Café Coffee Day, Microsoft and Star TV earlier. Aditya Kanthy, meanwhile, has spent 14 years at DDB Mudra Group creating strategies for brands such as Emirates, Future Group, Johnson&Johnson, Nestle, Twitter and Volkswagen, among others.

DDB Mudra Group is a part of the Omnicom Group operating out of 15 cities. It offers services in the fields of advertising, media planning and buying, digital and data-driven marketing, technology, OOH, Retail Design among others.

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