Capillary Technologies buys e-commerce tech firm Sellerworx

Capillary Technologies’s acquisition of Sellerworx, an e-commerce technology services firm, strengthens its product portfolio


Founded in 2008 by Reddy, Krishna Mehra and Ajay Modani, Capillary raised an undisclosed amount as a loan from InnoVen Capital in August.
Founded in 2008 by Reddy, Krishna Mehra and Ajay Modani, Capillary raised an undisclosed amount as a loan from InnoVen Capital in August.

Mumbai: Capillary Technologies Pvt. Ltd, which offers customer relationship management software and marketing analytics for retailers, has acquired Sellerworx Online Services Pvt. Ltd for an undisclosed amount in a stock and cash deal to strengthen its product portfolio.

“Apart from offline retailers, we are now able to offer products to online sellers and marketplaces through one technology platform instead of them (sellers) using multiple channels,” said Aneesh Reddy, co- founder and chief executive, Capillary Technologies.

Founded in 2008 by Reddy, Krishna Mehra and Ajay Modani, Capillary raised an undisclosed amount as a loan from InnoVen Capital in August.

Sellerworx provides products and services for retailers and merchants to manage the inventory, pricing, returns across different marketplaces and a dynamic price management tool for marketplace sellers. It was funded in 2015 by Axilor Ventures.

With a clientele across 30 countries, Capillary claims its products are being used in over 20,000 stores, by more than 200 large enterprise retailers including Unilever, Wal-Mart Stores Inc and the Landmark Group, Calvin Klein, Gap, Starbucks, Pizza Hut and Puma.

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