New Delhi: Mobile companies are now gearing up even faster to get a slice of the Indian telecom market by offering the latest technology, design and the lowest pricing to woo Indian consumers. So, it may not be long when one would be able to get a mobile featuring camera with 10 mega pixels, 8 GB memory and even a FM for Rs1500 or even less.
According to global investment bank, Macquarie research‘s latest report on India telecom sector, the mobile penetration in India is set to increase to 36.7% in the next three years.
Though at present, mobile penetration in India (14.3%) is much lower than its neighboring countries like Pakistan (30%); India beats everyone because of its sheer size of population.
Mobile manufactures across the spectrum (GSM/CDMA) have realised the huge potential that India offers as it is one of the fastest growing telecom market in the world.
“India is a critically important market. It offers great opportunity for us. Hence our focus is on India, says Lloyd Mathias, Motorola India, which is currently offering one of the cheapest FM phones in India for Rs1655 and had just launched a new phone featuring just about everything from wireless music, screen 3 to PDA with business card reader.
Lloyd adds that even though Motorola offers some of the cheapest phones, it is also catering to high end users with its products like Moto Ming and Motorokr. “We are focusing on all the sections of consumers. Be it the entry level segment or the high end, we have products to cater to everyone,” he states.
Talking about the strategy for the Indian market by focussing on specific segments, Yuvraj Mehta, Samsung Telecom says, “We see the growth in two main segments vis-a- vis, new users and people who want to evolve. The market is more in people who want to evolve from a black and white phones to colour phones to camera phones and then the high segment. We are focussing on this trend.”
According to him technology with key features would steer the future growth of Samsung mobiles in India. “We were the first ones to introduce the Ultra thin series which was a hit. Now we have introduced phones with mobile tracker. Our aim is to constantly evolve on technology, design and features,” he adds.
He further says that if needed, Samsung might just bring down their best mobile sets (10 mega pixel phones) to India which are currently available is some other countries. Lloyd adds, “Mobile launched in other markets across the world are being brought to India within few months. In fact Moto Ming was first launched in India, China and US.”
But if one goes by statistics, the real growth would be in the entry-level segment with focus on rural India. “This is the high volume market where the growth will come from and hence we are building our strategy based on this,” says Avijit Dutt, Haier Mobile. Tuning the light on future startegy of Haier in India, he adds, “We are aggressive in our pricing and we will soon be launching our FM phone with one of India’s largest GSM operators at about Rs1,700 and follow it up with the cheapest mobile phone in the market. We are concentrating in the Ultra Low Cost category.”