×
Home Companies Industry Politics Money Opinion LoungeMultimedia Science Education Sports TechnologyConsumerSpecialsMint on Sunday
×

Maruti launches its small car Ritz

Maruti launches its small car Ritz
PTI
Comment E-mail Print Share
First Published: Fri, May 15 2009. 01 21 PM IST
Updated: Fri, May 15 2009. 01 21 PM IST
New Delhi: The country’s largest car maker, Maruti Suzuki India, on Friday launched its latest small car Ritz in both petrol and diesel variants, offered at an introductory price of Rs3.90-4.99 lakh.
“Ritz is our parent Suzuki’s fifth global model and it will be the first Bharat Stage-IV emission norms compliant Indian car. We have launched it at the beginning of the fiscal and we hope it will bring excitement in the market,” Maruti Suzuki India managing director and CEO Shinzo Nakanishi told reporters here.
The small car has been developed on the existing hatchback Swift’s platform and common usage of the platform helped the company to offer Ritz at a lower price, he added.
“Also higher level of localisation helped us in reducing the cost. Ritz has 85% of localisation in components,” Nakanishi said.
About the sales of the car, he said that the company has not fixed any target as “it is tough to project for future. We have capacity to meet all requirements.”
Regarding its product portfolio, Nakanishi said: “We are constantly expanding our portfolio in the competitive compact car segment. India is a diverse market, no two customers think in the same way. We do not want to miss any opportunity in this segment.”
The petrol version of Ritz would be available in three variants in the price range of Rs3.90 lakh to Rs 4.80 lakh, while the diesel engine car would be available in two variants between Rs4.65 lakh and Rs4.99 lakh.
Comment E-mail Print Share
First Published: Fri, May 15 2009. 01 21 PM IST