Choice seeks fresh tie-ups to add 2,000 hotel rooms

Choice seeks fresh tie-ups to add 2,000 hotel rooms
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First Published: Tue, Dec 25 2007. 10 40 AM IST
Updated: Tue, Dec 25 2007. 10 40 AM IST
PTI
New Delhi: Choice Hotels India (CHI), which manages and franchises hotel brands such as Clarion and Quality Inn, is mulling tie-ups with various investors to set up 20 new accommodations across the country over the next two years, entailing an investment of Rs750 crore.
“Choice, with its objective to capitalize on the exponentially growing Indian market, is planning fresh tie-ups with various investors to add as many as 2,000 rooms across the country over the next two years. We are already in talks with nearly 20 promoters to franchize our hotel brands,” CHI Chief Executive Officer Vilas Pawar told PTI.
He said the company is also planning to introduce a new all-suite hotel format in India and first such property, targeted at NRI visitors, is expected to come up in Ludhiana, Punjab by the end of next year.
“India has not seen an all-suite hotel format so far. We would be introducing this format under the Clarion brand in Ludhiana and would look at taking it to other cities in the near future,” he added.
Clarion Ludhiana would have 120 suites and would entail an investment of Rs150 crore. The company has tied up with a Vancouver-based NRI Agaya Paul Singh for the project.
CHI’s proposed new facilities are expected to come up in various metros, tier I and II towns over the next two years. It globally owns brands like Clarion, Comfort Inn, Quality Inn and Sleep Inn.
CHI already has a tie-up with Royal Indian Raj International Corporation to set up 15,000 budget hotel rooms pan-India.
As part of the agreement, Royal Raj would invest nearly $4 billion over the next five years and CHI would franchise and manage its four brands.
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First Published: Tue, Dec 25 2007. 10 40 AM IST