Coimbatore: In order to act as a link between weaver artisans and other stakeholders and promote the handloom textile industry, a vertical portal has started operating from Secunderabad in Andhra Pradesh.
The portal ‘www.handlooms.com’ would link weaver artisans, with wholesalers, master weavers, retailers and importers and exporters in the industry, D G Ladha, CEO, ‘Handlooms.com’, told reporters here on 29 August.
As the traditional handloom segment is almost saturated and weavers are facing a hard time, the portal would provide necessary support in areas like the latest trends, colours, fashion, branding, documentation and logistics to facilitate and improve Indian handloom industry, Ladha said.
Handloom allows customization to the maximum extent and is unique because what was produced at Kancheepuram cannot be produced at Elampalli or Arni, each a weaving centre, with its speciality. The industry has to adopt new technology and Branding, he said.
Due to lack of proper information on real manufacturing centres and master weavers, overseas bulk buyers have not paid proper attention to these. Factors like required facilities, finance, power supply, logistics and direction were the major issues related to the growth of the industry, he said.
The portal would be an E-express highway catering to the needs of weavers and master weavers,linking them to all buyers and suppliers of different raw materials, so that middlemen could be eliminated, Ladha claimed.