New Delhi: German luxury car maker BMW Friday said it will launch two new products in India this year as it is targeting to cross 3,000-units mark in sales for the first time in the country.
“We will launch a roadster Z4 in October with a 3.5 litre engine. The model is expected to be priced between Rs50 and 60 lakh,” BMW India president Peter Kronschnabl told reporters on the sidelines of the SIAM annual convention here.
BMW India, the wholly-owned subsidiary of the BMW Group, would also launch a new petrol variant of its 7-Series cars with a six cylinder engine in September, he added.
“Last year, we sold 2,908 units and this year we are confident of crossing 3,000 units on the back of new launches and robust demand for our products,” Kronschnabl said.
The company has so far witnessed a 14% jump in its sales during January-July period, he added.
BMW India has its assembly plant in Chennai with a production capacity of 3,000 units per annum. It produces 3- Series and 5-Series cars from the plant.
Earlier, the company had announced that it would consider increasing the capacity of the plant in 2011.