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Business News/ Companies / News/  Micromax unveils new phablet Canvas Doodle 3 for `8,500
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Micromax unveils new phablet Canvas Doodle 3 for `8,500

Android Jellybean-based device has 1.3 GHz dual core processor

Micromax intends to take the brand to key international markets, according to the handset maker’s chief marketing officer. Photo: AFPPremium
Micromax intends to take the brand to key international markets, according to the handset maker’s chief marketing officer. Photo: AFP

New Delhi: Domestic handset maker Micromax Informatics Ltd on Tuesday launched its new six-inch phablet Canvas Doodle 3 for 8,500. The Android Jellybean operating system-based device is powered by a 1.3 GHz dual core processor, 4GB ROM (read-only memory) and 512 MB RAM, or random-access memory (expandable memory up to 32 GB), Micromax said in a statement.

The smartphone features a 5 megapixel (MP) AF rear camera, 0.3 MP front camera, 2500 mAh battery and comes preloaded with the M! Doodle, Bigflix, M!live, Getit, Kingsoft Office and Opera apps. Using the M!Doodle application, users can doodle chats, animate, scribble smileys and write text over clicked pictures.

“At Micromax, we have always aimed to offer something new and different with every product launch with affordable innovation being our core DNA," Micromax chief marketing officer (CMO) Shubhodip Pal said. The Canvas Doodle 3 further reinforces Micromax’s commitment to empower consumers with a larger screen to help them express their imagination in a more creative way like never before, he added.

“With our foray in Russia and SAARC (South Asian Association for Regional Cooperation) countries, we have charted a successful journey to become the first Indian hardware brand to go global. Our intentions are clearly to take Micromax to key international markets and further pursue our innovation story," he said.

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Published: 22 Apr 2014, 03:25 PM IST
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