Voonik acquires styling app Dekkoh

Voonik CEO Sujayath Ali says there is a great synergy between both the platforms and he is happy to onboard Dekkoh talented team

A screen grab of Voonik website
A screen grab of Voonik website

New Delhi: Voonik Technologies Pvt. Ltd, which operates the fashion app Voonik, said on Friday that it had acquired styling and personalization app Dekkoh for an undisclosed amount.

Dekkoh, founded by Aditya Chalsani and Varun Mathew, connects over 200 stylists to consumers seeking fashion advice. It was designed as a fashion discovery platform that allows users to chat with a stylist and buy clothing and accessories that suit them.

“Voonik is built around personalised fashion, to provide every customer a solution and opportunity to be fashionable every day. Personalisation is what has set us miles ahead of competition,” said Sujayath Ali, founder and chief executive officer of Voonik.

“Dekkoh platform is doing the same through an engaged community of stylists and a highly data driven profiling and chatbots. We will use their expertise in further strengthening our personalization engine. There is a great synergy between the Voonik and Dekkoh platforms and we are happy to onboard a talented team,” Ali added.

In June, the Bengaluru-based company also announced the acquisition of three other start-ups in the fashion space—Zohraa, Styl and Picksilk—to enter the premium e-commerce segment.

Before these, Voonik also acqui-hired TrialKart, Getsy and a team from apparel rental start-up Klozee.

Voonik runs a lean marketplace business where it operates without inventory and fulfilment centres. It claims to have more than 12 million registered users, with 10 million app downloads. On the supply side, it has more than 1.5 million products from more than 20,000 sellers.

The company last raised $20 million in Series B funding led by Sequoia India. Times Internet, Seedfund, Beenos, Beenext, Parkwood Bespin, Tancom Investments and Freecharge’s Kunal Shah.