BackMahindra enters the branded edible oil market
The agri-business unit of Mahindra and Mahindra Ltd has entered the branded edible oil market with the launch of its NuPro brand in Kolkata
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Mumbai: After fresh fruits, pulses and dairy products, the agri-business unit of Mahindra and Mahindra Ltd has entered the branded edible oil market with the launch of its NuPro brand in Kolkata.
The company will offer a bouquet of edible oils, the first of which is the NuPro mustard oil.
Derived from a combination of the words nutrition and progression, the brand reflects Mahindra’s commitment towards developing progressive farming practices and its association with farmers, the company said in a statement.
Priced at ₹ 145 for a one litre pouch and ₹ 2,125 for a 15 kg tin, Mahindra said the oil targeted at the health-conscious is free from any chemicals.
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