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Consumer durables may be cheaper but not immediately

Consumer durables may be cheaper but not immediately
PTI
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First Published: Wed, Feb 25 2009. 02 41 PM IST
Updated: Wed, Feb 25 2009. 02 41 PM IST
New Delhi: Consumer durables could become cheaper by up to Rs5,800 after the government’s move to cut excise duty by 2%, but end users cannot just yet reap the benefit as companies are yet to work out the details.
“We have not yet discussed this issue internally. We would be able to say how much we will pass on to consumers only after we discuss it,” LG India director sales and marketing V. Ramachandran said.
LG, the leading player in the Indian consumer durables market, has TVs priced between Rs6,200 and Rs83,000, air conditioners priced between Rs11,400 and Rs22,000 and refrigerators Rs9,600 and Rs2.25 lakh.
If the company decides to pass on the full benefit of 2% cut to consumers, its products could be cheaper by about Rs120 to Rs4,500.
An official at Samsung India also said it is difficult to say immediately by how much prices would be cut in different categories.
While those products which are completely manufactured in India are likely to see a drop in prices, but items like LCD TV, the panel for which are imported, it needs to be seen how much the price cuts would be.
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First Published: Wed, Feb 25 2009. 02 41 PM IST