New Delhi: One of India’s oldest restaurant chains, Nirula’s is embarking on a Rs100 crore national expansion plan under its new owners with an eye on becoming one of the largest players in the sector.
Malaysian equity firm Navis Capital Partners and Samir Kuckreja, who acquired the fast food chain from the Nirula family last year, have also overhauled the top executive management for the purpose.
“The target is to become the largest player in India within next five years. We have a pan India expansion plan to have about 150 outlets in the next three years,” Nirulas Corner House Managing Director Samir Kuckreja said.He said the company will invest Rs100 crore for the purpose and it will be funded equally through internal accruals and debt.
“In the first quarter of 2008 we will have a presence in Mumbai. And for the near future, we are opening about 35 outlets in North and Central India and move to Rajasthan and Madhya Pradesh,” he said. The company has a total of 44 outlets at present.
“Already we have invested Rs20 crore in the company since we took over last year and we have changed the top executive management recruiting some of the best talents in the industry,” he said.
Amongst the new recruits are Ajit Chauhan, Vice-President HR (ex-ITC Marriott); Roger Narula Head Operations Training (ex-Burger King and Yum! USA); Sanjay Sachdeva Head Business Development (ex-Pizza Hut); Sudpita Sengupta Senior VP Marketing and Sales (ex-Cafe Coffee Day) and Seema Atreya Head Quality Assurance and R&D (ex-Dominos).