Bangalore: Mercedes-Benz India plans to launch new variants of its models in the coming months and the company was currently seeing an upswing in its sales, a company official said on Tuesday.
Director, sales and marketing of Mercedes-Benz India, Debashish Mitra, however, declined to go into the details on the proposed new variants and merely commented: “You (media) will hear from us a number of times this year (on new variants).”
He said the company’s sales was witnessing “upward swing” in the second half (July-December 2009) after a drop in the first six months like any other automaker in the country.
E-class of passenger cars is in the process of being phased out. “We are ready to welcome new E-class”, Mitra said, adding, the launch of this new car is “not far away”.
In 2008, Mercedes-Benz sold 3625 cars, 240 units of trucks and 15 units of Mercedes-Benz buses in India.
Company officials said Mercedes-Benz plans to increase headcount by 500 to 1,000 engineers at its research and development centre here in the next few years from the existing 200-250 people.
Mercedes-Benz on Tuesday launched the “Special Edition C-Class” in Bangalore.
The company plans to produce only 60 units of this vehicle in order to maintain exclusivity, Mitra said.
This car carries a price tag of Rs30.10 lakh onwards ex-showroom Bangalore, officials said.