New Delhi: While soap operas remain the staple for Hindi general entertainment channels (GECs), reality shows are boosting viewership as well. The second season of the Indian version of Fear Factor, Khatron Ke Khiladi, gave Viacom 18 Media Pvt. Ltd’s Colors a 50-point lead last week over Star Plus, run by Star India Pvt. Ltd, a News Corp. subsidiary.
According to the latest ratings released by television audience measurement agency TAM Media Research Pvt. Ltd, Colors had 325 gross rating points (GRPs) in the week ended 13 September, up from 294 GRPs a week earlier.
Dangerously addictive? Khatron Ke Khiladi 2 opened its latest season with a TV viewership rating of 4.37% and averaged 4.11% for the week.
GRPs are the sum total of TRPs—or the television rating points that indicate the percentage of viewers watching a programme at a given point— over a period of time.
Star Plus’s GRPs slipped to 273 from 280 earlier, and those for Zee Television, owned by Zee Entertainment Enterprises Ltd, to 254 from 269.
Khatron Ke Khiladi 2 opened its latest season with a television viewership rating (TVR) of 4.37% on Monday and averaged 4.11% for the week.
Star Plus’ controversial reality show Sach ka Saamna had a TVR of 4.6% in its first week of launch in July.
Sony Entertainment Television’s Iss Jungle Se Mujhe Bachao and Dus Ka Dum had ratings of 3.4% each at launch. Colors’ India’s Got Talent and NDTV Imagine’s Rakhi ka Swayamvar also generated high GRPs.
“Reality shows can spike the ratings initially but if they become monotonous with the same format then it begins to lose out,” said Jehil Thakkar, head of audit and consultancy firm KPMG’s media and entertainment practice.