New Delhi: Health and skin care products maker Johnson & Johnson on Thursday announced the launch of its global beauty care brand Neutrogena in the domestic market with an aim to be one of the top five companies in India.
The company today introduced 22 products in the skin care category and plans to bring in more products from its global portfolio in future.
“We have been assessing the Indian skincare market for sometime now and found out that young women are increasingly getting aware about skin protection. So, we felt this is the right time to launch the product or in a way expand our portfolio,” J&J vice president (Marketing) Tina Mistry told reporters here.
She said J&J will keep assessing the market for bringing its other global brand in India “as and when the opportunity arises”. “Our plan is to establish the brand in India. We will keep assessing the market but as of now our focus is on our skin care range that we have introduced,” Mistry said.
She said the company will target to be among the top five skin care brand in India in the next 3-5 years period.
The company has already appointed bollywood actress Prachi Desai as the brand ambassador to endorse it products.
“We will be going aggressively to be among the top five skin care brands here. We have several marketing activities, lined up,” she said.
Neutrogena is around 40 years old global brand and offers over 400 products in the international markets.
J&J said the products of Neutrogena brand will be available in over 10,000 stores across 20 major cities in the country.
The new brand comprises of fairness cream, cleansers, sun crean lotion amongst others. It is available at the price range of Rs85 to Rs450.
“We have only introduced the skin care range in India from Neutrogena as our focus is on the category right now. But we will gradually introduce other product range from its global portfolio,” she said, while declining to give a time frame for it.
“Our plan is to launch new products every year. We will keep doing it,” she added.