London: Duchy Originals, a brand of organic products owned by Prince Charles, will make ITS foray into India and the United States as part of its five-year expansion plan.
The Duchy plans to set up a company in India by this year-end and will help market organic produce of farms based in Punjab supported by the Prince’s Bhumi Vardaan Foundation.
“Our intention is to establish Duchy India as a commercial vehicle for organic produce of farms supported by the foundation established to help poor farmers of Punjab,” said Andrew Baker, new new chief executive of the company.
“The expansion is part of the company’s plan to quadruple annual turnover from 50 million pounds to 200 million pounds in five years,” he said.
Prince Charles launched the company in 1990 to provide natural, high-quality organic farm products in a way that emphasizes sustainable production, natural ingredients and traditional skills. Among its products are free-range meats and poultry, real ale, biscuits and preserves.
“Prince Charles is incredibly passionate about this business and about all values enshrined within the charter, the logical extension of his vision 20 years ago.
“Then, most people thought he was mad, and it is a testimony to his vision that he has now been proven right,” Baker said.
Bhumi Vardaan Foundation was launched by the prince during a visit to India in March 2006, aimed at boosting organic farming in Punjab, known as the bread basket of India.