Hyderabad: Auto major Mahindra and Mahindra (M&M) on Sunday launched the Bolero MaxiTruck in Andhra Pradesh. The vehicle is priced at Rs3.44 lakh (ex-showroom Hyderabad) and uses the micro hybrid technology.
Talking to media persons M&M senior vice president sales and customer care (Automative Sector) Arun Malhotra said “the new Bolero Maxitruck features stylish front look of the Bolero. The distinctive front grill gives the vehicle a masculine yet aesthetic face...evoking a sense of pride for its owner”.
The Bolero MaxiTruck is the first product in the ‘Pick-Up’ category to offer the revolutionary micro hybrid technology which has been pioneered by Mahindra in India.
“This path breaking system will help deliver considerable improvement in fuel efficiency, ensuring greater prosperity for our customers,” Malhotra said.
He said micro hybrid technology is based on the principle of not burning fuel when it is not required. The vehicle automatically detects moments during the journey when the vehicle is idle and stops the engine. This conserves fuel, leading to reduced running costs and reduced emissions.
He said Mahindra has pioneered this eco-friendly and innovative technology in India and has successfully implemented the same for the use in vehicles such as Bolero and the Scorpio.