Mumbai: Viacom 18 Motion Pictures, earlier known as Studio18, said on Tuesday it will provide the entire range of film production and distribution services, including concept development, production, marketing, distribution, merchandising and syndication.
“As a business, we will operate across the value chain, which is a marked change from the way the business was run earlier,” Viacom18 chief operating officer Vikram Malhotra said.
In its earlier avatar, Studio 18’s business was based on acquisition of films and trading, he said.
With close to six films slated for release in 2011-12, Malhotra expects this new approach to be a success.
He declined comment on investments, but said the company was suitably capitalized to grow its business plan.