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Adidas China rolls its mega campaign on Beijing Olympics

Adidas China rolls its mega campaign on Beijing Olympics
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First Published: Fri, Dec 07 2007. 11 16 AM IST
Updated: Fri, Dec 07 2007. 11 16 AM IST
New Delhi: Adidas kicked off its Olympic Games campaign with a light show in front of thousands of people at Beijing’s Yongdingmen Gate, the historic former front entrance of Beijing’s old city walls.
Adidas, Beijing Olympics
Part - I: Adidas spins, rolls in Beijing Olympics mega campaign
This new campaign “Together in 2008, impossible is nothing” is the largest campaign ever created by a single Adidas market. It animatedly illustrates the rallying of a nation through a combination of television, print and outdoor advertising building in effectively components of public relation activity, digital, points-of-sale and numerous road shows that are being held across this vast and fascinating country.
Adidas, Beijing Olympics
Part - II: Adidas spins, rolls in Beijing Olympics mega campaign
The film lucidly captures the mood of the Chinese nation as it creates a supporting environment for their athletes while readying itself for the challenge of the Games itself. Famous Chinese Olympians like key members of the Chinese Women’s Volleyball Team, diving athlete Hu Jia, basketball player Sui Feifei and football legend Zheng Zhi add value by sharing some video footage on camera.
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First Published: Fri, Dec 07 2007. 11 16 AM IST