New Delhi: Diageo-Khaitan, the joint-venture between the world’s largest spirits company Diageo and Radico Khaitan, is planning to widen its whisky offering with the launch of a global brand by this fiscal-end, even as it mulls over a foray into the wine segment in two-three years.
The company is upbeat with the response it got for with the ‘Masterstroke´ brand, with more than one lakh cases sold in 100 days, Diageo-Radico CEO Raju Vaziraney told PTI.
“By the end of this current fiscal, another product will be launched in the market,” he said. However, he declined to disclose the name of the brand.
This will be the Diageo-Khaitan’s second product in the country. The first product has captured more than 10% share in the segment, he added.
Vaziraney said Masterstroke proved to be an instant success. It would be the first brand in Indian made foreign liquor(IMFL) segment to witness such success after the Radico-Kahitan’s 8 PM whisky which sold a million cases in its first year of launch 10 years ago.
Commenting on plans to enter the wine segment, he said it was a possibility when the company undertakes its second phase of expansion after two-three years.
“Our immediate focus will be on consolidating our whisky brands in the India. But as and we take up the next phase of expansion in two-three years later, we will look into entering the wine category,” he said.
He said the company is also exploring the organised retail options, besides its existing distribution networks to sell its product.