New Delhi: National carrier Air India (AI) has moved up its ranking in air cargo business from ninth to top position within a span of a few months, thanks to the focused initiatives to expand this business in both domestic and global markets.
Air India was placed at the ninth position in air cargo business last year before the two national carriers merged to become a single mega entity. The new Cargo Strategic Business Unit was put into place after the merger.
Official figures recently released by the Airports Authority of India showed that the airline moved to the fourth place in January this year and then captured the top position in March.
The national carrier now commands a market share of 7% in terms of export cargo carried from Delhi. It has also launched a major cargo incentive scheme for cargo agents of both the erstwhile public sector airlines on the entire route network.
This January, Air India registered a growth of 6.4% even when the industry experienced negative growth of 12% compared to the figures in September last year.
When the cargo industry grew by 24.8% in March over January, Air India’s cargo business registered an increase of 43.4%, the figures showed. Following the formation of its separate cargo unit, the airline renewed focus on promoting sales on its flights and freighter services, an AI spokesperson said.
These efforts included pricing support at competitive rates and spot rate approvals, specific measures to enhance loads on freighter flights, joint sales calls and going on an advertising spree, he said.