Mumbai: Mahindra & Mahindra Ltd launched a pick-up truck in Australia on Wednesday, 6 June 2007, its latest move in a bid to make its brand known internationally and reduce the impact of cyclical demand in its home market.
Mahindra, India’s top utility vehicle maker, has introduced its Pik-Up in partnership with TMI Pacific, a unit of Sydney-based dealer Tynan Motor Group, on the heels of a similar deal in the US.
The Mahindra Pik-Up, with a 2.5-litre common rail diesel engine in single and dual-cab variants, will be sold through a network of 10 dealers initially, the company said in a statement.
A nationwide rollout with 50 dealers will be completed by the middle of next year, it said.
TMI expects to sell at least 600 units in the first year, Michael Tynan, chairman of Tynan Motor Group, said in the statement.
Mahindra, which also makes the Logan sedan in India in a joint venture with Renault SA, has a deal with Global Vehicles USA Inc. to sell its sports utility vehicle and pick-up trucks in the U.S. market.
Mahindra, also the world’s fourth-largest tractor maker, expects to get about a fifth of its revenue from exports in the next few years, up from 5% now.