New Delhi: The third generation Honda City debuted in India and with its launch the company is hoping to consolidate its leadership position in the entry-level C-class sedan segment.
The other big motivator would be to put more miles between it and the Suzuki SX4, which is threatening to challenge the Honda hegemony. The generation two Honda City will retire in a week having sold 176,000 units since 2003. With ABS brakes and air bags in all models, the new City is expected to be another big crowd puller.
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“The City is one of our core models, and we are pleased to announce the launch of its third generation...the bookings for the car will begin from today...however, the delivery will be commenced in the month of November only,” HSCIL President and CEO Masahiro Takedagawa told reporters here.
The new City is priced between Rs7.7 lakh and Rs8.9 lakh (ex-showroom Delhi).
Honda, the No. 2 Japanese automaker after Toyota, relies heavily on the North American market where it has outperformed a decelerating US auto industry on the strength of its fuel-efficient cars and its lack of exposure to the collapsing market for full-size trucks and V8 engines.
Along with Civic, Accord, CR-V and Jazz Fit, City is also becoming one of Honda’s core models, with cumulative sales passing the one million-unit mark in late May 2008. Honda also sells the hybrid edition of Civic in the Indian market.