New Delhi: Chinese consumer durables major TCL plans to set up a colour TV and DVD player manufacturing unit in north India by early 2010 for making India its global sourcing hub which will supply to players like Sony and Philips.
“The company has grown at a rate of around 20% as compared to last year. We will set up a manufacturing plant here to provide cost benefit and also increase our market share,” TCL India Vice President Rajesh Rathi told PTI.
Recently, after a study by the company to identify manufacturing sites in India, it had zeroed in on north India, with Noida emerging as the prime location, he said.
“The final plan will be chalked out after consultation with the head office in China. Once we have a plant here, it will not only cater to the domestic market but also cater to global customers through companies like Sony and Philips, for which TCL manufactures products on orders,” Sethi said.
TCL would also be able to place its products into big retail outlets like Wal-Mart and Reliance in India through its local manufacturing, he added.
He, however, did not disclose the capacity and investment of the plant saying, that it was still under discussions.
“When operational, the new plant will make TVs and DVD players and if the demand rises other products will also be manufactured in India,” TCL India Assistant Marketing Manager Sudhanshu Bhandari said.
TCL India currently imports washing machines, CTVs and DVD players from China and outsources assembling of its AC units to domestic players.
It sold 4.3 lakh units of CTVs and 72,000 units and 1.3 lakh units of washing machines and DVD players respectively in 2006.