Mumbai: Two wheeler-maker Bajaj Auto Limited on Thursday launched its 2011 edition of Discover 100, and said it has sold more than 40 lakh Discover motorcycles since its launch in 2004.
The 2011 edition of Discover 100 will have new premium and innovative multi-colour decals in two options of gold green and red magentain introduced for the first time in the motorcycle industry and also possibly in the entire auto industry. The key feature of this multi-colour decal is ‘Auto Colour change´, the company said in a statement .
The new edition of the Discover 100 will also retain its world-class mileage, it said.
The milestone of 40 lakh unit sales has been achieved in a very quick time, especially on the back of splendid performances by Discover 100 and Discover 150. To celebrate its success Bajaj Auto is introducing the 2011 edition Discover 100, the statement said.
“We have recently appointed more than 130 additional dealers and I expect them to contribute towards the growth of Discover in 2012. So with a wider network and with the new product innovation, Discover should also keep growing,” Bajaj Auto’s president (Motor-cycles), S Sridhar, said.