New Delhi: High-end jewellery maker Mirari has roped in sitarist Anoushka Shankar as its brand ambassador to endorse its products and also strengthen its presence in the domestic and international market in the next two-three years.
The two year-old jewellery firm said it is looking at opening three more outlets in the country in the next two years and also explore opportunities to expand in the overseas market.
“We wanted someone who was much more than just a model or actress to represent our work. Some one who is artistic, intelligent and gifted. And Anoushka Shankar was the right choice for us,” Mirari Jewellery CEO Mira Gulati said.
While it has two outlets in the Capital, Gulati said it would have a strong domestic presence within the next two-three years period.
Also, she added that the jewellery firm is eyeing expanding its presence in the international markets like Dubai, Kuwait, Moscow, Shanghai and London within this year.
“We are also expanding in the international market as well. Dubai, Kuwait, Moscow, Shanghai and London are some of the countries that I hope I will be present in within this year,” she said.