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Blue Hill to invest Rs 250 cr on luxury bus fleet expansion

Blue Hill to invest Rs 250 cr on luxury bus fleet expansion
PTI
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First Published: Fri, Oct 21 2011. 05 26 PM IST

A file photo of a luxury bus
A file photo of a luxury bus
Updated: Fri, Oct 21 2011. 05 26 PM IST
New Delhi: Bangalore-based Blue Hill Group will invest Rs 250 crore in the next three years to acquire around 100 luxury buses to expand fleet of inter-state ultra luxury coaches.
The company promoted by the directors of Nilgiris, a supermarket chain, operates ultra luxury bus services under ‘Olivea’ brand. It will launch operations in North India from next month.
A file photo of a luxury bus
“We plan to invest Rs 250 crore in the next three to four years for acquiring 100 ultra luxury buses,” Blue Hill Group managing director Prabhu Ramachandran told reporters here.
The company has already invested Rs 50 crore for acquiring 25 coaches. It has been running its bus service in South India for the last 10 months. The buses have been designed by DC Designs, owned by Dilip Chhabria.
To begin with, the company’s North Indian operations, beginning 1 November, would include bus services from Delhi to Agra and Chandigarh.
“In the next three months, we would connect Delhi with other stations, including Dehradun, Shimla, Jaipur and Vrindavan,” Blue Hill Group chief executive officer (CEO) and executive director Koustav M. Dhar said.
The estimated fares of the luxury coach service, which comes with only 21 seats, would be in the range of Rs 600 (Delhi-Agra) and Rs 1,500-1,800 (Delhi-Chandigarh) for a one way travel.
The coaches are equipped with Wi-Fi Internet services, refrigerators and other facilities like in-built washrooms and toilets.
The company said it also has plans to expand its operations across the entire country. For fiscal year 2012, the company is targeting revenues of Rs 20 crore.
“Apart from South and North India, we are looking to expand operations in Western India by early next year and in East India by middle of the next financial year,” Dhar said.
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First Published: Fri, Oct 21 2011. 05 26 PM IST