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Titan Overseas aims sales of up to $3 mn in street surfing

Titan Overseas aims sales of up to $3 mn in street surfing
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First Published: Mon, Apr 06 2009. 04 22 PM IST
Updated: Mon, Apr 06 2009. 04 22 PM IST
PTI
New Delhi: Mumbai-based trading house Titan Overseas Corporation is aiming to achieve a sales turnover of up to $3 million in India by the end of next year through its distributorship agreement with global skateboard maker Street Surfing Group.
The company, which this week secured a sole India distributorship contract from the US-headquartered skateboard maker, plans to sell at least 25,000 units of street surfing boards this fiscal, besides creating a distribution and dealership network in 30 cities across the country.
“We have achieved the sole distributorship for street surfing boards and accessories from US-based Street Surfing Group. Our target is to achieve sales of $2--3 million or 25,000 pieces of such boards by end of March 2010,” Titan Overseas Corp Managing Director M J Rai told reporters here.
He said the company would first be introducing two brands from Street Surfing’s global portfolio -- Wave and Ripple -- in the Indian market.
“Street surfing is very new to India and combines the elements of surfing, snowboarding and skating. Our target is the 5-25 age group students and our marketing plan would revolve around schools, colleges and malls,” Rai said.
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First Published: Mon, Apr 06 2009. 04 22 PM IST