Kochi: “Sony India, consumer electronics major, is targetting a 20% growth in Digital Still Camera market in the 2009 fiscal,” Sunil Nayyar, general manager sales, Sony India, said.
“The company had sold one million units in 2008 fiscal and was hoping to touch 1.2 million in the 2009 fiscal, a 20% growth,” he told reporters here.
“Recession made no impact in its growth and it had in fact helped in its growth,” he said, unveiling a range of new cameras.
“Sony expects to sell 5,00,000 camera units this fiscal, against the 3,70,000 units sold in 2008,” he said.
In Kerala, Sony hopes to increase its market share to 47% from the present 42%.
The company has expanded its cyber shot collection to include 11 new additions to its T, W, H and S series camera range. Available in four colours, the slim cameras are 13.9mm thick and futuristic in design.
Takahiro Hirata, divisional head digital imaging, said that they were expecting a similar growth in the handycam sector and hope to sell about 2,00,000 units in 2009 fiscal. Sony currently enjoys 80% market share in this category.