Trafalgar eyes 20% growth in India this year
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Mumbai: United Kingdom-based travel company Trafalgar, which has completed its three years in the country, is expecting 20% growth in India this year.
“India is the fastest growing country for us in Asia and since last two years we have been witnessing double digit growth from this market. This financial year (January-December) we are expecting 19-20% growth,” Trafalgar (Asia) President Nicholas Lim said.
Factors like word of mouth, insider experiences, 60% per cent repeat clientele in India, superior services and the premium clientele are enabling this growth, he said. “India, which contributes 12-15% to the overall revenue of the company, is a focus market for us and we see the travellers maturing and want to get a lot from their travel experiences, explore destinations in detail, wanting to experience the local culture, food and people of that country,” he said.
He further added that looking at the growth trend in next five years, the company is expecting 20% of the overall revenue coming from India. Trafalgar is mostly focused on the big cities, affluent and well travelled segment in India, he said.
“We have tied-up with travel partners and mostly cater to people who are well travelled from the big cities. However, we do understand that India is a big country with wide audience, but we would want to establish our brand first and gradually expand our presence deeper,” he said.
Most of the travel bookings in India comes from cities like Bangalore, Mumbai, Pune, Hyderabad, Chennai, Delhi, Kolkata, Nicholas Lim said. Trafalgar, he said, is planning to introduce India in its itinerary next year that includes the golden triangle of the country Jaipur-Agra-Delhi and also the financial capital of the country, Mumbai.
“Next year we are going to include India in our itinerary from next year, which will include Jaipur-Agra-Delhi and also Mumbai panning from March till September. We will first see how its works out before introducing more itineraries in the country,” he added.