Artificial intelligence start-up raises $200,000

The main investors were Outbox Ventures, managing partner of venture debt fund Trifecta Capital Rahul Khanna and head of e-commerce at M&M Jaspreet Bindra will use the fund for enhancing technology. will use the fund for enhancing technology.

New Delhi: Delhi-based artificial intelligence start-up has raised $200,000 from early stage investor Outbox Ventures, Rahul Khanna, managing partner of venture debt fund Trifecta Capital and Jaspreet Bindra, head of e-commerce at Mahindra & Mahindra, the company said on Tuesday.

Arjun Malhotra and Rohan Malhotra of Investopad, Sidharth Rao, co-founder of WebChutney and US-based angel Rakesh Agrawal were among the other investors who participated in the round.

The company will use the fund for enhancing technology.

Founded by Akshaya Aron and Dipankar Sarkar, (Aurora Borealis Pvt. Ltd) is an open-source analytics platform built for machine learning. It helps companies retain their data and apply machine learning to power real-time insights, recommendations and personalised feeds on their platform.

It allows them to install Octo, and send personalised push messages to each user to drive more active users and engagement. Octo has built in an advanced rule engine and a routing mechanism to handle marketing communication.

It also allows marketplaces to power their seller analytics. The system can provide sellers with recommendations for products and insights on how their products are doing.

While the basic platform is free of cost, Octo will charge companies for customization or hosted solutions of their open-source offering and consulting.

“We will be hosting solutions, customization and support and training. Companies can use free installation. However some people are contacting us as one size doesn’t fit all. They want us to customize the data for them,” said Aaron.

“We want to push internet marketing to the next level much beyond the basic software stack, where machines are autonomously taking actions based on user behaviour insights. Right now the available tools are used by marketing teams to make inferences and perform actions. We believe that an artificial intelligence should perform these actions as it will be more efficient and obviously more personalised,” he added.

The company targets 100 clients by 2016 end.

Of late, the artificial intelligence segment has been attracting a lot of investors.

Some of the other start-ups who raised funds this year include Snapshopr that specializes in visual search and image recognition. It raised an undisclosed amount in angel funding led by former Flipkart chief technology officer Amod Malviya, among others.

Ratan Tata, chairman emeritus of Tata Sons Ltd, also invested an undisclosed amount in artificial intelligence start-up, (Techbins Solutions Pvt. Ltd). Niki offers a chat-bot for users to perform transactions.

According to a recent report by research firm MarketsandMarkets, the artificial intelligence market is estimated to reach $5 billion by 2020 globally.