New Delhi: Announcing a reorganisation strategy in India, Digital Imaging company Canon India on 11 April said it expected to double its revenues to Rs 800 crore over the next two years following more market and consumer focused approach.
The company said it has reorganised its sales and marketing structure into four new divisions as part of its strategy to double revenues in India over the next two years, it said in a statement.
The reorganization has been undertaken as the company increases its efforts to become more market and consumer focused, it said.
Canon India will also increase its sales and marketing division by 18%, taking the headcount to 237.
As the part of reorganization, there will be one common sales and marketing group, which will be headed by Canon India Vice President Alok Bharadwaj.
“This reorganisation is a critical part of overall strategy and will help Canon streamline its business operations. We also aim to capture a larger market share in the coming years,” Bharadwaj said.
The sales and marketing group will have four divisions -- Business Imaging Solutions - Direct sales division, Business Imaging Solutions - Channel sales division, Consumer Systems Products Division and Imaging Communication Products Division.
Each of these new divisions will be responsible for sales and marketing efforts including advertising and public relations, inventory planning and sales administration, the statement said.