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More cars, but fewer footfalls expected during auto show

More cars, but fewer footfalls expected during auto show
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First Published: Wed, Dec 21 2011. 11 01 PM IST

Generating buzz: Visitors at the Hyundai stall at the 10th edition of the auto show in Delhi. Photo: Ramesh Pathania/Mint
Generating buzz: Visitors at the Hyundai stall at the 10th edition of the auto show in Delhi. Photo: Ramesh Pathania/Mint
Updated: Wed, Dec 21 2011. 11 01 PM IST
New Delhi: The 11th edition of the Delhi Auto Expo, which will have about 50 global auto companies showcasing their products, will restrict the number of visitors during the week-long event starting 5 January.
Generating buzz: Visitors at the Hyundai stall at the 10th edition of the auto show in Delhi. Photo: Ramesh Pathania/Mint
In a first, the operator of the auto fair at Pragati Maidan, International Trade Promotion Organization (ITPO), has decided to sell 30,000 tickets a day and restrict the maximum number of visitors to 1,00,000, including people that enter using passes issued by the automobile companies.
“We realized that the space we have for the Expo can only accommodate 100,000 people in a day,” said Rajive Kaul, chairman of the steering committee for the event. “We want to avoid the chaos that surrounded us during the last two editions of this event. There is a huge focus on the safety of people.”
As a result, this edition of the event is expected to draw fewer visitors compared with last year, which saw 1.2 million people visiting the exposition over seven days.
“There will be only 30,000 open market tickets, which can be booked from bookmyshow.com or can be purchased at various metro stations,” Kaul said. “While rest would include the number of exhibitors, media and invites and passes to be issued on behalf of these exhibitors.”
Tickets are priced at Rs 150 for the general public and Rs 500 for business visitors per entry.
This year the Auto Expo will have an exhibition area of 115,000 sq. m, less than last year’s 125,000 sq. m. There will be 1,500 participants from 24 countries, including the US, China, Thailand and Turkey.
“There will be 50 major global brands that will showcase their products and this will be the largest ever in the history of the Auto Expo,” Kaul said.
The highlights of the event include the unveiling of 24 cars by domestic and eight by global car companies. In addition, eight new two-wheeler models will be exhibited by local companies. In all, 50 new automobiles will be displayed during the Auto Expo. Eight of the cars unveiled will be global firsts, Kaul said.
Among the new entrants, Delhi Auto Expo will see Netherlands-based commercial vehicle maker Paccar, British motorcycle brand Triumph and off-road vehicles and bike maker Polaris Industries recording their presence at the event.
“This kind of response was expected from the global manufacturers,” said Yaresh Kothari, sector analyst, Angel Broking Ltd. “This was evident because of the stagnant demand in their own markets in Europe, the US and Japan. There will be a larger focus on countries like India and China as the growth will come from there.”
The Indian auto market has grown at 13%, so far, this year with over 11 million vehicles sold.
This Delhi Auto Expo is considered to be one of the costliest auto shows across the globe in terms of space rentals.
This year, according to ITPO, the rental for international participation is Rs 13,500 per sq. m while local companies will have to pay Rs 9,000 a sq. m.
The rentals at the Delhi Auto Expo are now higher than the auto shows at Frankfurt, Geneva and Detroit. The Shanghai motor show is considered the most expensive.
“We are neither the cheapest, nor the costliest,” said Kaul. “High prices are a concern for us. Unlike India, these kind of shows elsewhere in the world are highly subsidized by the local governments.”
The higher rentals “can be attributed to an increase in basic rent by the government, by at least 30%”, said a CII official, who did not want to be named.
“It has also to do with the limited space, we have at Pragati Maidan. With more participants, auto companies are scrambling for display area.”
amrit.r@livemint.com
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First Published: Wed, Dec 21 2011. 11 01 PM IST