India’s vast diversity of food, culture, history, and natural beauty, makes it a great place for a holiday. But while foreign tourists holding back on travel during turbulent times, Indians continue to travel domestically. It’s an industry that contributes 6.23% to GDP and almost 9% of total employment, but despite the opportunities, tourism in general remains a highly unorganized sector.
Seeing the enormous value that the tourism sector can bring to the country’s overall economy, companies and industry are trying to come up with innovate ways to make traveling throughout the country easier. One example that is being piloted by Yes Bank, is using technology that would allow tourists to use an electronic card to visit all the major sites in India while giving the tourist a discount and enabling them to skip the line, and also using that same card to on public transportation systems throughout the country. In addition, this would help the government track site visitations, as well as other important statistics to help industry and the government with better tourist management.