Amar Raja to open 2,000 retail outlets

Chennai: Amara Raja Batteries is planning to open 2,000 retail outlets across India, mainly in rural areas, to meet the growing demand for power equipment.

Company Managing director Jay Galla said that the retail outlets, named ‘Powerzones´, would offer top quality automotive and power related products, right from automotive batteries, inverters and home UPS, at cheaper rates.

The company has designed new variety of products and cut down production cost by reducing the use of plastics.

This would help the company enhance its turnover by ₹ 50 crore additionally every year, he said.

Over 500 ‘Powerzones´ would be opened this year in the first phase of the company’s marketing plan.

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