New Delhi: The country’s largest carmaker, Maruti Suzuki India, is set to add yet another feather on its cap with its best selling hatchback model ‘Alto´ expected to cross the one-million market this week.
“The model is just about 2,500 units short of crossing the one-million mark, which we expect to achieve in the middle of the week,” a company official said.
The top-end variant LXi, outsells the other two, Standard and Lx by huge margins, which suggests that today’s customers prefer cars that are high on features to bare models, the official added.
Since its launch in 2000, Alto has set many records such as the first model in India to cross two lakh sales in a single financial year, fastest to sell one lakh units in 150 days.
It took six years for the brand to clock five lakh units in the domestic market and since 2005-06 it continues to be the best selling model in India, dethroning MSI’s erstwhile bread and butter model M800.
The model had recorded its best monthly sales of 22,784 units in November 2007, the official said, adding it continued to average 20,000 units a month.
Besides the domestic market, MSI has exported over 1,52,300 units in overseas market, with the Netherlands at the highest (over 22,000 units). It has recently made inroads in Algeria and Chile selling over 7,000 units this fiscal in both the countries. This fiscal Alto exports has been 21,335 units (till January 2008).