Most of India’s high-potential employees (64%) and middle managers (55%) are “Generation Y”—born between 1980 and 1989. They comprise a larger share of the workforce in Asia than elsewhere. Clearly, the future of Indian business rests on its ability to engage this generation. Yet a Corporate Executive Board ‘Asia Labor Market Survey’ shows they can be an HR director’s nightmare, mature enough to play crucial roles in an organization but more inclined to leave than any other generation. Alienating them can result in crippling vacancies. As managers struggle to tailor practices to attract and motivate them, research shows two powerful retention tools can be explicit career paths and innovation at the workplace. Here we dispel six myths about Gen Y, and present realistic and cost-effective approaches to attract and motivate this cohort of future leaders. A Mint-Corporate Executive Board initiative on exploring management trends.
Also See | Managing Gen Y at the Workplace (PDF)