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Business News/ Companies / Start-ups/  Luxury car service Ola Lux launched in Mumbai
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Luxury car service Ola Lux launched in Mumbai

Ola Lux will offer cars such as Jaguar, Mercedes-Benz, Audi, BMW, among others, at almost double the rate of Ola's Micro and Mini categories

Ola Lux is targeted at young professionals and entrepreneurs. Photo: Pradeep Gaur/MintPremium
Ola Lux is targeted at young professionals and entrepreneurs. Photo: Pradeep Gaur/Mint

Bengaluru: Ride hailing service Ola on Friday launched Ola Lux, a luxury car service which will be available in parts of Mumbai.

ANI Technologies Pvt. Ltd which operates Ola, said customers can access luxury cars such as Jaguar, Mercedes-Benz, Audi, BMW and the Toyota Fortuner, among others. Ola Lux is targeted at young professionals and entrepreneurs.

The service, which is currently available in south Mumbai, will be rolled out in the rest of the city in the days to come, the company said.

According to two people with knowledge of the matter, Ola Lux will also be extended to cities such as Delhi and Bengaluru in the next two months.

“With a growing number of young executives, entrepreneurs and professionals, the need for on-demand luxury sedans is growing tremendously in a city like Mumbai. Young adults like the flexibility of not having to drive in heavy traffic or having to park, while still travelling in a stylish luxury ride," said Raghuvesh Sarup, head of categories and chief marketing officer at Ola.

Interestingly, the launch of Lux, which is priced at almost double the rate of Ola’s Micro and Mini categories, comes at a time when the company is aggressively pushing cheaper variants to score a lead over rival Uber Inc.

Ola had earlier claimed that the cheapest variant Micro, priced at 6 per km, has surpassed Uber’s overall India business in terms of number of rides, Mint reported on 28 April.

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Published: 27 May 2016, 10:08 PM IST
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