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Godrej coming up with low-priced refrigerator for poor

Godrej coming up with low-priced refrigerator for poor
PTI
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First Published: Fri, Feb 19 2010. 04 21 PM IST
Updated: Fri, Feb 19 2010. 04 21 PM IST
Bangalore: Godrej Appliances Limited, part of the Godrej Group,is coming out with a low-priced refrigerator for the poorer sections of the society, the Group’s top official said.
“We are coming (out) with a small refrigerator priced at Rs3,000 for the bottom of the pyramid sections”, chairman of the Godrej Group, Adi Godrej told reporters on Friday.
The refrigerator as small as an ice-box, will be based on ‘Pelti-effect’, that is, it will be able to cool but not make ice as the demand among the poor is “more for cool water and keeping their vegetables fresh”, he said.
“We are experimenting with it in parts of Maharashtra and Andhra Pradesh”, Adi said.
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First Published: Fri, Feb 19 2010. 04 21 PM IST