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Ybrant Digital acquires Max Interactive in all-cash deal

Ybrant Digital acquires Max Interactive in all-cash deal
PTI
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First Published: Tue, Aug 04 2009. 02 57 PM IST
Updated: Tue, Aug 04 2009. 02 57 PM IST
Mumbai: Digital marketing solutions provider, Ybrant Digital, on Tuesday announced the acquisition of privately-owned Max Interactive, the top Ad network in Australia, in an all-cash deal.
This acquisition comes on the heels of Ybrant’s recent acquisition ‘dream ad’, the leading ad network in Latin America in April 2009.
The deal details were not disclosed.
Max Interactive specialises in banner-based web advertising, mobile and email marketing with advertisers such as Vodafone, Telstra, HP, Nokia, Nissan, Citibank, American Express, Visa, Rabo Bank, Land Rover, Qantas, Jack Daniels, Newscorp, Adobe, Qantas, Virgin and Nestle, a press release issued here said.
Max’s publishers include Webjet, RewardsCentral, 3 Mobile, About Seniors, MobileActive, Ski.com.au, Yakedi and Ybrant’s Oridian, to name a few.
“While this acquisition marks our entry into APAC market, more significantly, Max will be our first sales group that has successfully sold banners, search key words and emails together in any one market,” Ybrant Digital’s chairman & CEO, Suresh Reddy, said in the release.
Max Interactive’s founder and director, Dominic Elfer said, “We are excited to combine forces with Ybrant. Their global sales force and strong technology backbone will give us a compelling competitive edge to take on the Aussie market with renewed vigour.”
The brand, Max Interactive, will continue under the same name and will be highlighted as ‘A Ybrant Digital Network’.
“Dominic Elfer will integrate into the team as managing director of Australia under the Ybrant Networks Division, headed by Jacob Nizri,” the release said.
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First Published: Tue, Aug 04 2009. 02 57 PM IST