New Delhi: Japanese motorcycle maker Yamaha said on Tuesday that it is looking at capturing 10% share of the Indian market by 2012.
“Our aim is to capture 10% share in the Indian motorcycle market by 2012. For that we will make substantial investment in launching new models,” India Yamaha Motor Pvt. Ltd chief Yukimine Tsuji told reporters at the 10th Auto Expo in New Delhi.
The company is also aiming to increase its market share in the 150cc motorcycle segment to 25% by the end of this year from 15% at present.
Road ahead: Yamaha bikes on display at the 2010 Auto Expo on Tuesday. Ramesh Pathania / Mint
“In the 150cc segment, which is of 8.5 lakh units, we have at present a market share of 15% and by the end of this year, we are aiming for a share of 25%,” Tsuji said.
He added that the company is planning to focus on all motorcycle segments as part of its growth strategy.
The company on Tuesday launched an advanced version of its racing bike YZS-R1 priced at about Rs12.5 lakh. It also launched a limited edition of its 150cc bike YZS-R15 priced at around Rs1 lakh.
The local two-wheeler market is around 8 million units a year, of which over 60% is constituted by motorcycles.
India Yamaha Motor is also aiming to increase its domestic sales as well as exports this year. “In the domestic market, we are targeting to sell 3.1 lakh units this year against 2.2 lakh in 2009. As far as exports are concerned, we are aiming to more than double them to 1.5 lakh units this year compared to 70,000 units in 2009,” Tsuji said.