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Bharti recasts business for India, South Asia ops

Bharti recasts business for India, South Asia ops
PTI
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First Published: Thu, Jul 07 2011. 04 02 PM IST
Updated: Thu, Jul 07 2011. 04 02 PM IST
New Delhi: Bharti airtel on Thursday unveiled a major restructuring of its India and South Asia operations, combining various segments including mobile and digital TV into two separate business units to improve efficiency.
The transformed organization structure will have two distinct customer business units (CBU) with clear focus on B2C (business to customer) and B2B (business to business) segments, Bharti Airtel said in a statement.
The rejig which will come into effect from 1 August would see Bharti airtel’s mobile, telemedia, digital TV and other emerging businesses -- such as M-commerce, M-health and M-advertising -- into B2C (Business to Customer) division.
Asked about job cut repercussion, the company said, “The restructuring exercise will have minimal impact on the people.”
As part of consolidating its operations, the B2B business unit will continue its focus on serving large corporate and data services through Bharti airtel’s wide portfolio of telecommunication solutions. The B2B unit will continue to be led by Drew Kelton.
“...this new organisation structure marks a major step towards building an organisation of the future. Customers are at the core of our business and with this new structure we are proactively creating an integrated customer centric organisation,” CMD Sunil Bharti Mittal said.
The company’s B2C unit will comprehensively service the retail consumers, homes and small offices, by combining the erstwhile business units - mobile, telemedia, digital TV, and other emerging businesses (like M-commerce, M-health, M-advertising etc). The B2C organization will consist of consumer business and market operations.
“I am confident that this will provide us a solid platform to achieve our vision of making airtel the most loved brand enriching the lives of millions,” Mittal added.
The consumer business group will lead the overall B2C strategy and will focus on customer experience, product and service innovation (including data, VAS, new products/services), and build an ecosystem around the B2C services. K. Srinivas will lead this vertical as the president, consumer business.
Market operations will lead the ‘go-to-market’ strategy. This vertical will take products and services to customers in South Asia with speed and efficiency. It will complement the consumer business by building a robust ‘go-to-market’ ecosystem and leverage the company’s vast distribution reach.
Market operations of Bharti in India and South Asia will be divided into three regions, each headed by an operations director.
While the North, East and Bangladesh operations will be headed by Ajai Puri, South and Sri Lanka operations by Vineet Taneja and operations in the West by Raghunath Mandava (along with national distribution portfolio).
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First Published: Thu, Jul 07 2011. 04 02 PM IST