Coimbatore: In a bid to increase its revenue, state-run telecom major Bharat Sanchar Nigam Limited (BSNL) is launching a scheme under which family members of its 2.9 lakh employees can sell mobile recharge coupons as direct selling agents for a commission of 4.5%, a senior company official said.
Even if the spouse or children of at least two lakh employees chose to become selling agents, it would result in a big boost to the company’s revenues, BSNL Coimbatore principal general manager N. Haribabu told reporters here.
Initially the scheme would cover only recharge coupons and would be expanded to cover subscriber identity module (SIM) cards and other BSNL products in a phased manner; he said adding Permanent Account Number (PAN) card was a must for those wanting to become selling agents.
The move comes at a time when BSNL’s market share has dropped from 18.98% in March 2009 to 13.37% till 30 June, 2011. Besides it had also incurred a loss of Rs1,823 crore for 2009-10 and sought financial assistance from department of telecom to operate commercially unviable services.
Haribabu said BSNL was also taking steps to make available recharge coupons round-the-clock through all telephone exchanges across the country and the security staff would be asked to look after the sales during night hours.
Stating that these schemes had already been implemented on a pilot basis in some telecom circles, he said they would be introduced in Coimbatore circle next week.
On performance of Coimbatore circle, Haribabu said it clocked 10% increase in revenue in the first four months of this fiscal year at Rs74 crore as against Rs68 crore earned during the corresponding period last year.