How exactly does a £100,000 bottle of whisky look like? More importantly, what makes a bottle of whisky that expensive?
The answer may well be the Johnnie Walker Diamond Jubilee that Diageo launched in February to commemorate the 60th year of accession of Queen Elizabeth II.
Each of the bottles comes with a pair of Cumbria Crystal glasses
Fiery golden liquid inside a diamond-shaped crystal decanter rests on a crystal stand with six radial legs capped by fine silver and a diamond stud.
Each of the bottles comes with a pair of Cumbria Crystal glasses engraved by Philip Lawson Johnston and a commemorative artifact book, hand bound by Laura West at her Isle of Skye bindery and personalized for each owner by Sally Mangum, calligrapher by appointment to Her Majesty.
All these elements are housed in a chest made by the cabinet makers at N.E.J. Stevenson.
“It’s extremely rare whisky,” says master distiller Jim Beveridge.
Jonathan Driver, global ambassador of the brand, says, “It’s probably the most expensive and the most complex edition we will ever make.”
The whisky was distilled in 1952, the same year the queen acceded to the throne, and was launched on 6 February 2012, the day she completed 60 years of her reign.
“It’s important to determine which flavours you can get from the different whiskies and with the age it becomes a particular challenge,” says apprentice blender Matthew Crow.
The project started two years ago and 60 craftsmen were involved in its creation. Apart from The Queen’s decanter, there are only 60 bottles of this limited edition available in the world and each comes for £100,000 plus taxes.
A minimum donation of £1 million from the sales of the Diamond Jubilee edition will be given to the Queen Elizabeth Scholarship Trust, a registered charity in England that will help support excellence in craftmanship.
Driver told Indulge that the company has allocated two bottles for India based on the market feedback and believes it will be able to sell more.
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