Ahmedabad: Leading food and beverages company PepsiCo India Thursday announced its packaged lemon juice — Nimbooz.
“We estimate the market share of ‘Nimbooz’, India’s national drink, to be at least twice the total market share of packaged soft drinks in the country,” PepsiCo executive vice president (Flavours) Alpana Titus said, while unveiling the product here.
The company has planned an intensive campaign to popularise the product in the country, she said.
“A special ‘Nimbooz Highway Gadi´ will be stationed on the major highways connecting New Delhi to Lucknow, Jaipur, Dehradun and Agra, for three months as part of our sampling drive to popularise its taste among people,” Titus said.
The drink will be available across the country in three packaging formats initially. Later, “we intend to develop different flavours suiting tastes of local people in different states,” she added.