Maggi Cuppa Mania: Nestle launches instant noodles

Maggi Cuppa Mania: Nestle launches instant noodles
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First Published: Tue, Apr 01 2008. 07 38 PM IST
Updated: Tue, Apr 01 2008. 07 38 PM IST
Gurgaon: Nestle has widened its offering of the Maggi brand of noodles with the launch of Maggi Cuppa Mania instant noodles. The company hopes that its instant noodles will be an instant hit with busy executives who are short on time, and consequently the product has been launcned with the tag line Just add garam paani and carry on jaaani! The product, launched in two variants ‘Masala Yo !’ and ‘Chilli Chow Yo!’ has been packaged with a disposable fork to make it an even easier snacking option.
The noodles have added vegetables, and the company claims that each 75 gram pack of the instant noodles meets 20% of the recommended daily allowance for Calcium.
“Many in the younger generation today are facing busier lifestyles, are continuously on-the-go, and need products which offer taste, nutrition and convenience. Maggi cuppa mania is a trendy ally of the multitasking generation,” Shivani Hegde, general manager of the foods division said in a press release.
The company has also launched Maggi Pichkoo, a squeezable sauce in a convenient packaging, that is priced at Rs12.
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First Published: Tue, Apr 01 2008. 07 38 PM IST