IIM Bangalore start-up on health wellness raises $1 million

The start-up helps its users form healthy habits by setting up virtual challenges between co-workers and tracking their progress


Zoojoo.be has over 35,000 users, including at companies like Mindtree Ltd, Unisys and General Electric. Photo: Hemant Mishra/Mint
Zoojoo.be has over 35,000 users, including at companies like Mindtree Ltd, Unisys and General Electric. Photo: Hemant Mishra/Mint

Bengaluru: Zoojoo.be, a start-up that offers mobile-based workplace wellness programmes, has raised $1 million in funding from the US-based venture capital fund RoundGlass Partners to improve its products.

The start-up, which is incubated at the NS Raghavan Centre for Entrepreneurial Learning at IIM Bangalore, helps its users across mobile and web platforms form healthy habits by setting up virtual challenges between co-workers and tracking their progress.

“Our mission is to measurably and quantifiably improve the wellbeing and happiness level of the workforce. We want to achieve our goal by helping our users create long-term positive behaviour change by forming great habits,” said Avinash Saurabh, co-founder and CEO of zoojoo.be in a statement.

Their platform has over 35,000 users, including at companies like Mindtree Ltd, Unisys and General Electric.

“With the increasing cost of care, the need of the hour is to shift focus from curative healthcare to preventive healthcare and wellness. I believe that Zoojoo.be’s wellness app with its behavior changing approach will help users bring a positive change in their habits,” said Gurpreet Singh, founder, RoundGlass Partners.

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