Kolkata: Ford India said it would roll out a small car in India by early 2010, but the product would not compete with cars liks Nano in terms of pricing.
“The small car will be our new model and it will be rolled out by early 2010,” Ford India Executive Director Nigel E Wark told reporters here.
He said the company is yet to decide on the target segment of the small car, but added that it would not compete with small cars like Nano from Tata Motors’ stable.
“The engine volume is yet to be decided but we want to make the engine more flexible in terms of capability to meet the demand of our small car,” he said.
Ford India will invest $500 million by 2010 in ramping up its engine production to 2.5 lakh units, enhancing plant capability to assemble two lakh cars and investment in rolling out the small car.
With the new engine plant, Ford’s localisation is expected to go up as high as 90% for its cars.